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Insight/ Emerging Media

Real-World Rewards Through Gamification: Examples From 5 Leading Brands

Traditionally, gamification rewards are exchanged as virtual goods like points, badges, and higher community status. For many businesses, this common method for building user loyalty and motivating valuable user actions is working quite well, and producing positive ROI. However, some brands are taking their gamification strategy a step further, accelerating user action by offering real-world incentives.

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