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Insight/ Emerging Media

3 Lesser-Known Gamification Strategies For Marketers

The buzz about gamification can be confusing at best and downright dizzying at worst. For marketers, it takes some effort to wade through the hype and figure out how to extract what really matters. This category now boasts a number of software tools, while options for strategic guidance remain limited. Gamified marketing campaigns are short-lived without strategy, and an understanding of game mechanics -- the psychological hooks that make video games compelling -- is the best place to start. 

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