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Insight/ Online Media

Attack Of The Customers: The Pampers Dry Max Crisis

By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold. P&G had carefully monitored its customer support calls for evidence of customer dissatisfaction but had detected nothing out of the ordinary. So staffers were understandably concerned when a Facebook group appeared in late 2009 entitled "Pampers bring back the OLD CRUISERS/SWADDLERS." 

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