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Harnessing Social Media To Fuel The Top And Bottom Of Your Marketing Funnel

“Wow, your Facebook News Feed is filled with pictures of your friends’ kids!” said my 26-year-old brother-in-law after glimpsing my phone’s Facebook News Feed. I never thought of my Facebook News Feed as a mecca for pictures of my friends’ kids. To me, it’s a blur of status updates from family, friends, work peers, and more distant industry colleagues.

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