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Insight/ Tools

Loyalty Program Helps Double Cola Compete In The Beverage Wars

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle. The Chattanooga, TN-based company—founded in 1922—has an international presence, but in the U.S. is more typically sold east of the Mississippi, in states like Tennessee, Georgia, Alabama, Kentucky, Ohio and Indiana.

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