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Branding & Communications

iPad Mini vs. iPod Touch XL: Apple's Branding Dilemma

We have seen numerous leaks about Apple's rumored 7.85" tablet, most of which suggest a launch in Q4 of this year. While everyone (me included) has repeatedly referred to this device as the "iPad Min," we still have no word on what the device will be branded as. This may pose an interesting dilemma for Apple.

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