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Insight/ Emerging Media

We’re Still Waiting For Internet Ad Spend To Catch Up to the Web — Let’s Not Make The Same Mistake With Mobile

Let’s go back to 2005. Google had just gone public and the world was agog, staring at the riches from what may be one of the best business models we’ve ever seen: paid search. It was the same model created by Overture, which was bought by Yahoo.

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