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Interviews/ Online Media

L'Oreal's Digital Spending Boost Is Paying Off Big Time

After spending as much on digital in 2011 as it did the prior two years combined, L'Oreal is devoting more than 10% of its marketing to digital in the U.S. Now L'Oreal USA CMO Marc Speichert, who has made developing the company's digital-marketing capability a centerpiece of his work since joining from Colgate-Palmolive Co. in 2010, is taking some time to evaluate how that effort has paid off. The verdict: He's pretty happy.

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