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Interviews/ Strategic Planning

Fast Chat: Ford's Jim Farley Talks 'Fusion' Marketing

Ford Motor Company earlier today unveiled the 2013 Fusion model, which will go on sale this fall behind a big integrated push from the brand and spokesperson Ryan Seacrest. It's an important product launch for the Dearborn, Mich.-based automotive firm, and Ford marketing chief Jim Farley said digital will be at the center of the campaign.

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