In this episode of Marketing Made Simple TV, sponsored by Eloqua, Beth Comstock, SVP and CMO of GE, one of the world's top companies shares key tips, including:
- Why it's important for marketers to step back and see the big picture.
- The importance of keeping an open mind and being receptive to fresh insights and ideas.
- Why every marketers, big and small, needs to be everywhere and easily found. Why you don't need the resources of GE to do great marketing.
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