Insight/ General Management

Grabbing An Elephant By The Tail: Interview With Beth Comstock, CMO Of GE

In this episode of Marketing Made Simple TV, sponsored by Eloqua, Beth Comstock, SVP and CMO of GE, one of the world's top companies shares key tips, including:

  • Why it's important for marketers to step back and see the big picture.
  • The importance of keeping an open mind and being receptive to fresh insights and ideas.
  • Why every marketers, big and small, needs to be everywhere and easily found. Why you don't need the resources of GE to do great marketing.

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