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Branding & Communications

Big-Name Brands Were The Major Losers Of London 2012

G4S was, until early August of this Olympic year, hardly a household name company. Atos had been the target of disability rights campaigners but beyond the activists not many would know what they get up to. Dow Chemical would hardly register at all. All three of course were either official sponsors or approved suppliers of London 2012. Yet the high profile they paid so much for proved to be almost entirely negative.

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