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Insight/ Branding & Communications

Calling An Agency Review? Top Three Reasons Why The CMO Should Be Part Of The Process From The Start

Chemistry is vital, but compatibility is the core of a successful relationship, and when relationships have both it sets the stage for enduring partnerships that create some case-study results. Yet the average tenure for many client-agency relationships range anywhere from four to six years. Here are the key characteristics of successful relationships and why CMOs must be part of a new agency relationship starting with the agency search.

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