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Insight/ Online Media

How Direct Marketing Applies To Digital

One of the biggest issues we are hearing from clients today is how to translate their experience and expertise in direct marketing into the ability to deliver personalized and relevant customer experiences across multiple digital channels. Marketers should be investigating how to build data models, campaign workflow, and analytics that will support not only current direct mail-focused marketing programs, but enable them to take advantage of the greater sophistication of digital marketing endeavors. 

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