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Branding & Communications

Think Blue Instead Of Green

By now, we've all seen some type of "green" ad where organizations claim to practice sustainability or brands advocating some sort of eco-friendly initiative. There have been marketing campaigns ranging from the SunChips compostible bag to Method's Inspire a Happy, Healthy Home Revolution.

Read related story, "As More Marketers Go Green, Fewer Consumers Willing To Pay For It."

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