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Market Research

Beyond Ads: How Newspapers Survive In Digital

Over the past few years, the pendulum has swung from the newspaper industry writing its own obituary to a new -- and what some might say is surprising -- trend: bullishness. When analysts recently expressed concerns about the future of his papers, Rupert Murdoch responded by saying: “The answer is one word: digital. News is the most valuable commodity in the world, even if fewer people are buying printed papers on crushed wood.”

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