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Insight/ Branding & Communications

Advertising’s Bumpy Transition (And Why It Matters To You)

Tonnage, huge ad inventories, inventory in the billions of impressions, are at the heart of much of what is currently paying the bills in Web advertising. Which pushes advertisers to show you more pages, interrupt you when they can and try to keep you inside their site, clicking around. Most people are never going to click on an ad, even an ad that they will ultimately remember.

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