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Branding & Communications

When Taglines Go Bad – The Best Buy Saga

So there I was minding my own business when I came across an article on Fast Company entitled What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes. Written by David Brier, who I know to be not only a great writer but also a branding expert, the article made reference to the new tagline the much-maligned Best Buy recently trotted out after what was surely an exhaustive 18-month odyssey. Truth be told the 18 months was spent “working to reframe the retailer’s brand proposition” and the new tagline was one item that came out of said reframing.

Read related story, "What Every CEO Can Learn From Best Buy’s (Continued) Branding Mistakes."

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