Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ Analysis & Measurement

2013: Talk Gets Cheaper, TV Gets Smarter

Personal technology never stops changing. Some new products and services are game changers, like Apple’s iPhone and iPad. Others are clever twists or refinements, like each successive version of Google’s Android platform, which gets better and better. Others are bold gambles, like Microsoft’s new Windows 8, which hopes to combine both a tablet experience and a traditional PC environment in one operating system. But there’s always something new, from large companies and small ones.

Read full story »