Insight/ Branding & Communications

What's The Most Powerful Use Of Big Data For Lead Generation Marketing In 2013?

Typically in a high-consideration (B2B), multi-touch sales process, most marketers are only tracking Web activity to lead. This only tells a part of the story. In reality, marketing campaigns are still interacting with people into the late stages of the buying process. Connect your data from lead to sale; and directly tie marketing activity to revenue and you get the full picture.

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