Insight/ Lifecycle Marketing

13 Strategic Ways Businesses Can Use Coupon Codes

The online coupon seems like a simple, straightforward way to increase conversions, but that's not necessarily the case. Rock-bottom discounts (see: Groupon) can actually have a negative effect on a booming web business.

Instead of using coupon codes to spur sales at checkout, savvy business owners are finding ways to leverage discounts to track customers, build affiliate relationships and more.

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