Insight/ Tools

Top 5 Marketing Automation Challenges Facing The CMO

With Barack Obama’s second Inauguration, everyone is busy writing up the biggest challenges for his second term in office. Likewise, CMOs are considering their top challenges and seeking solutions to turn things around in 2013. At the top of the list—how to make better use of their marketing automation software investment and turn marketing into a profit center. With a slightly deeper dive, several important challenges present themselves.

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