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Insight/ Market Research

Hyundai's Marketing Chief On Super Bowl Advertising

"(The Super Bowl is) a platform where people really engage in the advertising," says Steve Shannon, vp of marketing for Hyundai. "Certainly, the (viewership) numbers of 110 million plus. One of the [other] ways it works somewhat uniquely in the automotive space is [the Super Bowl drives] our single biggest numbers we see all year online—either traffic to or shopping traffic for Hyundais on Edmunds, KBB, We see a big spike."

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