Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ Traditional Media

Volkswagen CMO Tim Mahoney On That 'Sunny Side' Teaser That's Making The Rounds

Volkswagen’s had a banner few years: a 2010 year-over-year increase of 20%, followed by 26% in 2011 and 35% in 2012. They’ve also had a banner few years in Super Bowl advertising, including the award-winning “The Force” and “The Dog Strikes Back.”

Read full story »