Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

How Social Innovation Builds Your Brand And Bottom Line

Strategically, social innovation is effective because the one thing that remains timeless in an timely marketplace is the story that a brand tells that serves as a compass to the company and its customers. Lets examine three powerful examples, each taking a different approach, and how they build awareness and profit for the brand.

Read full story »