Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud
News/ Emerging Media

Mobile Shopping Is Much More Than Shopping

McKinsey partner David Edelman spoke recently at the National Retail Federation with Martine Reardon, from Macy’s, and Suzan Kereere from American Express about innovations in mobile shopping.

Read related article, "Retail Realization: Time For Mobile Integration."

Read full story »