Insight/ Emerging Media

Why Couch Commerce Will Thrive In 2013

Tablets have no doubt changed mobile shopping behavior and now smart retailers are delivering tablet-specific experiences that are integrated with their current e-commerce offerings. When it comes to smartphone devices, marketers are seeing more on-the-go usage. Tablet devices are now known as “couch devices” because consumers are reaching for them while they are sitting at home.

Read related article, "Device Matters: New Adobe Report Examines Mobile Purchasing Behavior."

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