News/ Analysis & Measurement

Facebook Has Opened Up A New Front In Its War With Google For The Future Of Advertising

The cash register rings. Who gets the credit? That's the crucial question in advertising these days—particularly in Internet advertising, where it's easy to track clicks and links but often hard to pin down exactly which view of an ad drove a sale.

Read related story, "Facebook Rolls Out Ad Conversion Measurement Globally So That Marketers Know When One Of Their Ads Did The Trick."

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