Greg Stuart, global CEO of the Mobile Marketing Association, took the stage at this week’s IQPC CMO Exchange, in Miami, to tell the audience of chief marketers and other senior marketing executives that it’s time to get serious about mobile marketing.
In his session, “The Power of Mobile to Transform Brands,” Stuart explained that mobile is central to everything that’s going on in marketing--yet it’s hard to galvanize around it. It allows brands to get to the consumer first, in a very powerful way, and is radically changing the marketing environment. “Mobile has moved from ‘accessory’ to ‘necessity,’” he said.
Consider, Stuart pointed out, that 75 percent of the world’s population has at least one mobile device. Therefore, he noted, “nothing brings marketers closer to the consumer than does mobile.”
There are challenges, however, he admitted: “First, how do you fit mobile into your brand, and, then, what can you do with the power of this immediacy? It’s a mobile-first world now, one that is communicative and transformative. It is the connective tissue for all media.”
So don’t wait and see, concluded the MMA chief. “Your competition gets it,” he said. “Nothing gets you closer to transforming your business than mobile. It’s no longer why mobile--it’s how and when.”
Read previous article from CMO Exchange, "Forrester’s Bodine Says Customer Experience Needed To Succeed."