Retailers have high expectations of email as a sales channel – not only do they rate their email campaign performance as the highest of any sector, but they rate email above other channels for ROI.
But what is it like working in email marketing day in day out? What do they love and hate? What are the challenges? Where do they spend their time? Which practices are they using? This year’s Adestra/Econsultancy Email Marketing Census surveyed over 1,300 marketers, and this article focuses on the results of the largest sector surveyed: retail, and investigates how retailers can sharpen their email marketing skills.