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Insight/ Strategic Planning

How To Stop Alienating Traditional Shoppers

Ten years ago many retailers were still thinking about whether putting up a Web site made sense. The value of doing so was difficult to quantify in hard ROI terms. Fast forward 10 years, and Web sites have become passé, giving way to Facebook, Twitter, and Pinterest. Ten years from now there's no telling what we'll need to do to connect with our customers.

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