News/ Analysis & Measurement

Don’t Hyper-Focus On Referral Source To Measure Social Media Marketing

This hol­i­day sea­son, Dig­i­tal Index reported con­firmed that sce­nario by report­ing that only 2% of hol­i­day retail shop­ping vis­i­tors were referred by social media networks. Fol­low­ing this release it saw numer­ous arti­cles pro­claim­ing that social media was not an effec­tive dig­i­tal mar­ket­ing tool.

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