Insight/ Analysis & Measurement

The Customer Is Always Right – Even When The Data Says They're Wrong

The epic media battle between New York Times reporter John Broder and Tesla CEO Elon Musk began with a negative consumer review, escalated with a strong-armed public rebuttal by a powerful executive and ended with a bunch of shared log files disputing the veracity of Broder’s driving experience. So what’s the big deal? Was this just another he-said-he-said that ended with data coming to the rescue? Oh no. It’s bigger than that, much bigger.

Read full story »