Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Branding & Communications

Fashion Brands Should Swap Ads For Tech-Driven Customer Engagement

Style is ephemeral, relying at least as much on emotion, perception and brand traditions as on rational sales formulas for momentum. Online, understanding technology is a requirement--but knowing what drives brand value is most important of all. The ones that really get this magic are the brands, so who better to bring it to the customer--not just as advertising, but as the product itself?

Read full story »