Close by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit  Adobe Marketing Cloud
Insight/ Emerging Media

Game On! How Energy Providers Can Gamify The Customer Experience

Energy may not be the first thing that comes to mind when you think about gaming, but in fact "gamification" represents a powerful new tool for addressing some of the most pressing challenges facing energy providers today. Many energy providers are searching for new and innovative approaches to engage consumers and change the way they use and think about energy. Whether the motive is to create a more engaging customer experience, reduce energy consumption or to help customers save money—gamification offers providers a way to bring entertainment to an industry that most consumers wouldn't associate with having fun.

Read full story »