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Insight/ Online Media

5 Tests To Improve your Email Marketing

While subject lines are important to entice people to open an email, the "From" line is equally so. With more people previewing emails on mobile devices, the From line is often displayed first, in a much larger font, than the actual subject line. Although the From line is typically a company name, it can be a variation or a person's name. Testing between the two—a company name or an individual's name—on different types of messages may show a considerable difference in response rates.

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