Insight/ Online Media

Coca-Cola’s Content Journey: Q&A With Ashley Brown

The Coca-Cola Company surprised the marketing world last fall by relaunching its website as a “digital magazine” called Coca-Cola Journey. Ashley Brown, director of digital communications and social media, talks about the company’s embrace of brand storytelling.

Read related story, "Coke Promotes Social Causes And Story-Telling With Coca-Cola Journey 'Magazine'."

Read full story »