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News/ Branding & Communications

How A Toothbrush News Site Can Get More Visits Than The Economist: More On The Botnet Scam

A larger picture is emerging about an online advertising scam that is reportedly soaking major brands like McDonald’s and Disney for $6 million a month. The scam, which has rattled publishers and the ad industry, came to light on Tuesday after a London analytics firm revealed that a network of zombie computers tricked the brands into paying to show their ads to robots.

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