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16 Brands That Have Fanatical Cult Followings


"Cult" brands can only be developed over time, by breeding hardcore followers who identify with a brand's unique appeal. These brands create their own cultures, and then a niche group of loyal customers emerges. Those customers spread the gospel and recruit more followers. A "cult" of followers is a powerful thing for a brand to have. Here are 16 brands that have them, including Lululemon, which came under some heat earlier this week.

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