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Insight/ Branding & Communications

New-Age Tech Marketing Secrets Revealed

To put it bluntly: young people can see right through a lot of the traditional marketing tactics, and they are functionally immune to things like product placement, jiggling imagery, spamvertising, cold calling and high-pressure sales. Not only have two whole generations been inoculated against this, using these techniques actively triggers enmity among today's discerning technologists. A new breed of advertising techniques is thus called for.

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