Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Insight/ Online Media

The Real Thing: Don’t Listen To Coke, Social Media Works . . . At Least As Well As Regular Media

Last week, Coca-Cola put out a study declaring that online buzz has no impact on sales. And of course, that announcement drove everyone on the Internet to start buzzing about it.

Read related stories, "Coca-Cola: The 'S' In Social Media Doesn't Stand For 'Sales'" and "Coca-Cola SVP For Marketing Insists: Social Plays A Crucial Role At The Heart Of Our Activations."

Read full story »