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Insight/ Online Media

The Real Thing: Don’t Listen To Coke, Social Media Works . . . At Least As Well As Regular Media

Last week, Coca-Cola put out a study declaring that online buzz has no impact on sales. And of course, that announcement drove everyone on the Internet to start buzzing about it.

Read related stories, "Coca-Cola: The 'S' In Social Media Doesn't Stand For 'Sales'" and "Coca-Cola SVP For Marketing Insists: Social Plays A Crucial Role At The Heart Of Our Activations."

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