Close

CMO.com by Adobe delivers marketing insights, expertise, and inspiration for and by marketing leaders—all aimed at helping CMOs and senior marketers lead their brands in this new digital world. To help marketers stay informed and save time, CMO.com features curated content from more than 150 leading sources, in addition to original content from thought leaders at Adobe and across the industry.

Adobe is the global leader in digital marketing and digital media solutions. To learn more about how Adobe helps marketers make, manage, measure, and monetize digital content across every channel and screen, visit:

Visit Adobe.com  Adobe Marketing Cloud

Welcome ,Sign Out

Insight/ Online Media

Why Marketers Should Ditch Thank-You Messages For Thank-You Pages

It’s tempting to look at your thank you as an afterthought, especially when you’ve poured a ton of time and effort into perfecting the rest of the conversion process. After all, you already have what you wanted from the user--their contact information--right? So why spend a ton of time building out a thank-you page? The fact is that thank-you pages are a far superior option than thank-you messages.

Read full story »