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Insight/ General Management

'Chief Digital Officer' Is A Strategic, Albeit Temporary, Role

With Gartner predicting that the CMO will spend more time on IT than the CIO by 2017, some companies have been eager to adopt a chief digital officer (CDO) role in an effort to manage and accelerate digital transformation. But is appointing a CDO a bad idea?

Read related story, "How Marketers Can Shape The Chief Digital Officer Role."

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