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Insight/ General Management

Can CMOs Create A Better World Through Marketing?

Western Union has unique insight on serving the underserved, as they operate in 200 countries and territories around the world, and specifically address the needs of consumers who may not have access to bank accounts, yet need to move money, often from country to country. Here is some of what Western Union has learned over the past year as they underwent an in-depth study to understand the needs of their consumers.

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