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Insight/ Strategic Planning

Data-Driven Marketing Is More Important Than Ever

Data is like air for marketers: What marketing done today, whether B2C or B2B, is not data-driven? Data has always been a part of marketing, but now that data is big, getting bigger, and more complex (and expensive) to manage, and it's starting to get the attention of marketing leadership.

Read related story, "Grow Revenue With Big Data: Get Sales And Marketing On The Same Page."

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