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Insight/ Online Media

SAP's Jonathan Becher On The Future Of Marketing: 'I Don't Have A Social Strategy'

SAP's CMO Jonathan Becher recently took the time to share his thoughts with us on the future of marketing—including what customer engagement really means, what companies do wrong with social media, and whether or not banner ads are dead. As a bonus, the longtime Duke fan tells us which team he picks to win it all in the NCAA men's basketball tournament.

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