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Insight/ Branding & Communications

Your Brand: What Customers Say Behind Your Back

We hear a ton about brand-building, especially from big-company executives. But what is a brand, and why is it important to invest time and money building it?  Vala Ashfar, CMO and Chief Customer Officer at Enterasys, sums it up pretty well in a tweet: Your brand is what people say about you when you leave the room. Yup.

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