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Insight/ Online Media

3 Tips For A Successful Switch To YouTube's One Channel Design

With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule." Essentially, YouTube is working to help advertisers better engage their target customer base by encouraging and emphasizing channel subscriptions, allowing advertisers to cultivate a community on YouTube.

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