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News/ Branding & Communications

5 Clear Signs You Can’t Ignore Content Marketing

It’s feeling a lot like 2007 in the corporate communications world. That’s about the time social media tools reached their tipping points and organizations got serious about embracing them. As a result, serious-minded people argued over whether it was a fad, while quick-thinking entrepreneurs established themselves as “experts” in the nascent field. Executives furrowed their brows.

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