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Insight/ General Management

Compartments Are For Furniture, Not Marketing: An Interview With IKEA USA's CMO

Direct Marketing News'  first annual Marketing Hall of Femme event was an inspirational gathering of some of the top marketing minds across a broad range of industries. Among the honorees was Leontyne Green Sykes, CMO of IKEA USA, with whom we published a brief interview. The actual conversation, however, was much longer and richer. The following is the full interview.

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