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Insight/ Emerging Media

Lack Of Holistic Mobile Strategy, Costs Stall In-Store Wi-Fi For Retailers

Retailers such as Kohl’s, Target and Macy’s are embracing in-store Wi-Fi to drive sales and connect with shoppers on a deeper level. However, without a clear understanding of how the technology fits into a 360-degree mobile strategy, it seems many retailers may not be ready to deploy Wi-Fi at a larger scale.

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